To engage your customers, followers, and fans to grow your revenue you don’t need an advertising agency to run marketing campaigns. Furthermore, some influencer collaborations are all risk and no reward?
Whether it be for product partnerships, social media or event collaborations, I believe the answer is through community and authentic storytelling. We all know connections are key, building a strong network of industry professionals can help companies create robust opportunities for future collaborations, ongoing support as well as reach and engage with new audiences – and why not? Brand collaborations are up to 25x less expensive than digital advertising.
Al Douglas creates collaborations between the world’s renowned brands. We are end-to-end consultants helping businesses source, secure & leverage B2B collaborations of all sizes. New opportunities arrive on a regular basis, simply let us know about the briefs you want or that you wish to start.
Nike, Louis Vuitton, MAC Cosmetics, Glossier, Starbucks, Vogue, The Wing, Bose, Ikea – all of these brands regularly partner up with like-minded businesses for clever cross-promotion. They leverage existing assets, often currencies other than cash, to create cool products, social media or experiential collaborations.
My advice is to always tell a compelling story. Whatever the collaboration may be, keep it authentic and take your audience on a complete journey. Brand stories that come full circle or share a common goal can drive stronger audience interaction. Additionally communicating your brand values is very important when you’re choosing a brand partner to collaborate with. It is important to ensure you both share the same values and demonstrate a united front to create clear and concise messaging.
The right collaborations can increase the measured potential of your organisations’ return on investment, increasing your sales, demographics and raising brand awareness?.
- Either you are an established brand whose mission is to find and collaborate with a sponsor, partner or artist in a certain industry?
- Or are you an established brand with a budget looking to start a project and are looking for a suitable brand collaboration?
Let’s brainstorm, discuss your rates for collaborations and find you the perfect solution. Fill in details about your marketing goals, ideal customers & what you can offer in a collaboration exchange. We’ll then match-make you with awesome businesses!
We’ll discuss your matches with a request to connect with the awesome brands (yes, it’s just like a dating site, for business!)
Have a look at some of the Case Studies from various brands. Wherever you are in the world, we’d like to talk with you and discuss synergies.